The locations were all what we would now think of as downtown: 122 W.

Piggly Wiggly opened five stores during the chain's first year in San Antonio, says an advertisement in the San Antonio Express, June 8, 1920. By eliminating delivery and telephone charges (for deliveries), bad accounts and sky-blue salesmanship, it is possible to reduce prices, and the customer is given this benefit.”Īsked why he gave the chain its unusual name, says the history, Saunders replied, “So people will ask that very question.” In a self-service store, says a 1920s advertisement, “One hundred people can get what they want in the same time that it would take to wait on 10 people in any other store. Price tags, checkout stands, employee uniforms and refrigerated cases for produce were among Saunders' other revolutionary ideas for making shopping more efficient and cost-effective for customers as well as storekeepers. Its founder was Clarence Saunders, who developed the concept of the cash-and-carry, self-service store with innovations such as baskets in which shoppers could gather their own selections from open shelves, as opposed to asking a clerk for help. , the first store opened in 1916 in Memphis, Tenn. According to a corporate history at www.piggly 30, Piggly Wiggly was an early chain store franchised to independent owners.

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